Saturday, June 27, 2020

Juliana Prototypes


This will be my final blog about the Juliana (D&E) manufactured part of Mr DeLizza's collection.  This blog will show a couple of prototype pieces from Mr DeLizza's collection. Both pieces were attempts to expand off of their very successful rhinestones with scroll work belts.  However after getting a working prototype it was determined they could not be made for a price that would support the sale price they would bring.  So the designs were scrapped.
The first design was a small purse.  For the size of the purse it is very heavy since it is totally made of rhinestones, faux pearls, heart scroll work and what we call "H" connectors.  This purse is really a work of art.

The second is a cigarette case.  It is done with all clear rhinestones with "H" connectors.  The navettes are etched in a star pattern.  It too is very heavy and totally gorgeous.

More photos of these items and all the pieces from Mr DeLizza's collection have been loaded into an image event album. Mr DeLizza's Collection.

All of Mr DeLizza's collection will also be loaded into the: IsItJulianaJewelry database over the next few months. http://isitjulianajewelry.com/

Next weeks blog will be about the next stage in Mr DeLizza's career.  After closing his factory Mr DeLizza used his experience to help the careers of other jewelry designers.  One of which was Doreen Ryan and Mr DeLizza has in his collection pieces from her early designs.

Mr DeLizza's collection can be purchased in my store: https://www.ourvintagerosejewelry.com/shop/MrDeLizza/18.


Monday, June 22, 2020

Juliana Beaded Jewelry

Juliana (D&E) beaded jewelry falls into four categories.  The first and probably the earliest type they made are the ones you usually see which are designs with a base of rhinestones with beads hanging usually in groups of 3 from hangers.  The hangers are usually made of what we call square wire bead hangers.  Square wire bead hangers are a very important characteristic of Juliana Jewelry.  My Juliana Study Group has a training file about this characteristic at: Square Wire Hangers.  Mr DeLizza also talks about it in Chapter 5 of his book that dates to 1957-59.  He says: "In 1959 my father came up with the idea
to link beads on top of jewelry.  It was quite a look."

The second category of Juliana beaded jewelry is what Mr DeLizza calls stringing.  Mr DeLizza talks about this in Chapter 10 of his book that dates to 1974-77.  He says: "1967 and we went, again, heavily into stringing; we were becoming more and more professional at strung jewelry, . . ., and the bulk of our volume was coming from stringing and linking."

The third category is beads used as rhinestones.  D&E would take beads and glue them in settings like they were rhinestones.  This design element was used through out the history of Juliana(D&E) jewelry.

The forth category is one I usually call charm jewelry.  It are items including beads attached with rings onto chain of some sort.  These type of design were used quite often starting in the late 1970's.

Juliana (D&E) used a huge variety of different beads, from crystal, plastic, and wood.  They did different shapes.  If it could be strung and made a bold statement they would use it.

These designs shown here and many more can be purchased in my store: https://www.ourvintagerosejewelry.com/shop/MrDeLizza/18.

Jan also included with the jewelry some signed Thank You cards for jewelry purchasers.
These cards are hand signed by Mr DeLizza.  I have a limited amount of them.  For each person that purchases 10 items, or a total purchase value of $400 I will send one of these Thank You notes, while the supply lasts. The items do not have to be purchased all at one time. I will keep track of each persons purchases.  
My next blog will be the final blog about the Juliana (D&E) manufactured part of Mr DeLizza's collection.  Next we will go into the companies he worked with as a consultant.  The first of these will be Doreen Ryan.

Friday, June 19, 2020

Juliana Ethnic Style Jewelry

The use of the jewelry styles of different cultures as a design element in costume jewelry has always been very popular.  Juliana (D&E) was no exception to this design style.  They made jewelry in the style of different cultures with Native American, Mayan and Egyptian Revival being some of their most used styles.  The collection from Mr DeLizza's warehouse had a few of these designs.

The ball chain designs Juliana did so often was something that lent itself to their style of ethnic designs.  The high domed cabochons they used worked very well with Egyptian Revival Designs.  They also did quite a number of charm 
style designs which could take on any design style depending on the charms selected.

These designs shown here and many more can be purchased in my store: https://www.ourvintagerosejewelry.com/shop/MrDeLizza/18.
Jan also included with the jewelry some signed Thank You cards for jewelry purchasers.  These cards are hand signed by Mr DeLizza.  I have a limited amount of them.  For each person that purchases 10 items, or a total purchase value of $400 I will send one of these Thank You notes, while the supply lasts. The items do not have to be purchased all at one time. I will keep track of each persons purchases.  
My next blog will be about Juliana beaded designs.

Join my email list in my store for previews of upcoming items.

Sunday, June 14, 2020

Juliana Belts

This blog will be about some of the belts that Juliana (D&E) did.  Belts were a very large part of their business and the designs ranged from huge totally rhinestone covered belts to small belts without a single rhinestone.  In his book Memoirs of a Fashion Jewelry Manufacturer Chapter 7 (1967-69) Belts, Losing Wholesale Customers; Trying to Get Hip Mr DeLizza says on page 75:"I was working with Kenneth Lane in New York and he asked if we could make a belt for him.  With all our colorful stones he thought it would be a great idea.  When I got back to the factory we tried to lay out a belt, but neither Anthony nor Zangara were able to come up with something that would work.  I went home to lunch with my father and discussed our need.
He promised to come in later and work on the project.  When he arrived at the factory he grabbed some heart-shaped scrolls and some mesh chain and in a few hours he cane up with a concept for a belt.  It had a buckle and a hook that caught on to the scrolls, making a reasonably functioning adjustable belt." Then later in the same page. "We now added belts to our line.  We made them with rhinestones for our jewelry customers and one or two with twisted mesh.  Jewelry wholesalers, at first, just rejected them out of hand, as not being their item."  Throughout that chapter he talks about trying to get the belts accepted and they were able to find new customers for the belts.
Then in Chapter 11 (1978-79) Judy, Judy, Judy; Saved by the Belts; A Split at the Factory; Discovered Friends and Family in Italy Mr DeLizza says on page 134: "We were still earning more from belts than we were from jewelry"  Then later on the same page: "We made some innovative mesh belts, Judy put together some cord belts, we made some high polished solid brass belts"  It goes on from there for at least a half a page about all the different belt designs they did.

Most of the belts I have from Mr DeLizza's collection are shown in his book and I assume are the actual belts photographed for his book.  Most date from the 1970's to late 1980's.

These designs shown here and many more can be purchased in my store: https://www.ourvintagerosejewelry.com/shop/MrDeLizza/18.

Jan also included with the jewelry some signed Thank You cards for jewelry purchasers.  These cards are hand signed by Mr DeLizza.  I have a limited amount of them.  For each person that purchases 10 items, or a total purchase value of $400 I will send one of these Thank You notes, while the supply lasts. The items do not have to be purchased all at one time. I will keep track of each persons purchases.  
My next blog will be about Ethnic looking designs.

Join my email list in my store for previews of upcoming items.


Saturday, June 13, 2020

Juliana Figural Jewelry

Snake Upper Arm Bracelet
Cast Dragonfly with Bead Wings
Figural jewelry was always an important group for Juliana (D&E).  The materials they used in the designs of their figural jewelry range from all rhinestones to all cast designs without a rhinestone in sight.  They did animals, flowers, leaves, bugs, birds, butterflies, sea creatures, musical instruments and reptiles.  They even did human style designs like genies, and figures from story books.  They are done as brooches, pendant necklaces, bracelets, rings, earrings, cuff links, scarf clips, tie tacks, bolo ties and even as belts.  They were done in all sizes from under 1 inch to over 5 inches.  If they could dream it up, and if there was a market for it they would manufacture it and sell it.  Many of the designs already shown in these blogs also qualify as figurals.  It just goes to show the range of figurals manufactured by Juliana (D&E).

These designs shown here and many more can be purchased in my store: https://www.ourvintagerosejewelry.com/shop/MrDeLizza/18.

All AB Rhinestone Butterfly Brooch
Jan also included with the jewelry some signed Thank You cards for jewelry purchasers.  These cards are hand signed by Mr DeLizza.  I have a limited amount of them.  For each person that purchases 10 items, or a total purchase value of $400 I will send one of these Thank You notes, while the supply lasts. The items do not have to be purchased all at one time. I will keep track of each persons purchases.  
My next blog will be about Juliana Belts.

Join my email list in my store for previews of upcoming items.


 

Wednesday, June 10, 2020

Juliana Cuff Links

When these arrived in one of the boxes from Jan I was quite excited.  I had read all the spots in Mr DeLizza's book where he talks about D&E making cuff links.  I have looked for years for them and never found any.  Now I have a whole group of different styles of Juliana cuff links.  So much fun!  I can see now from looking at them that they were designed as accompanying pieces for other designs D&E did.  I am sure these are just a few of the cuff link designs made by D&E.  So now the hunt is on to find more.
 
These designs shown here and many more can be purchased in my store: https://www.ourvintagerosejewelry.com/shop/MrDeLizza/18.
 
Jan also included with the jewelry some signed Thank You cards for jewelry purchasers.  These cards are hand signed by Mr DeLizza.  I have a limited amount of them.  For each person that purchases 10 items, or a total purchase value of $400 I will send one of these Thank You notes, while the supply lasts. The items do not have to be purchased all at one time. I will keep track of each persons purchases.  
My next blog will be about Juliana Figural Jewelry. 

Join my email list in my store for previews of upcoming items.


Saturday, June 6, 2020

Juliana Lion Jewelry

I don't have much in the way of book references for these Lion head pieces. I do suspect that these same lion heads will be found in other jewelry designs made by D&E.  Remember there are many different lion head designs out there, so when looking make sure the lion head casting are exactly the same as these shown here.  Note the two heads shown here are different.  One is open mouthed and the other is close with a ring in the mouth.

These designs shown here and many more can be purchased in my store: https://www.ourvintagerosejewelry.com/shop/MrDeLizza/18.

Jan also included with the jewelry some signed Thank You cards for jewelry purchasers.  These cards are hand signed by Mr DeLizza.  I have a limited amount of them.  For each person that purchases 10 items, or a total purchase value of $400 I will send one of these Thank You notes, while the supply lasts. The items do not have to be purchased all at one time. I will keep track of each persons purchases.  
My next blog will be about Juliana Cuff Links. 

Some of these have never been seen before.  Join my email list in my store for previews of upcoming items.

Wednesday, June 3, 2020

Juliana Barrettes

The first one of these barrettes that I saw that was Juliana (D&E) and signed made in France was actually not from this collection of items.   It was from a member of the Juliana Study Group I run on Facebook.  When first seen in the group we were sure it was Juliana due to the construction but were confused by Made in France on the clip.  We contacted Jan who still had the collection from Mr DeLizza and I had not seen it yet.  She confirmed that yes, she did have barrettes from Mr DeLizza signed that way.  It was later figured out they are signed this way because the barrette part is made in France but the decoration was made and attached by Juliana (D&E).  Other companies also did that so not all barrettes marked Made in France are Juliana.  Not all Juliana barrettes must be marked Made in France.

Juliana also made other hair items including bobby pins and hair combs.  There is an example of a hair comb in Mr DeLizza's book on page 58.  There are also other examples of hair items in my book Juliana Jewelry - The Last Generation. They are also seen in the IsItJulianaJewelry.com database.

These designs shown here and many more can be purchased in my store: https://www.ourvintagerosejewelry.com/shop/MrDeLizza/18.

Jan also included with the jewelry some signed Thank You cards for jewelry purchasers.  These cards are hand signed by Mr DeLizza.  I have a limited amount of them.  For each person that purchases 10 items, or a total purchase value of $400 I will send one of these Thank You notes, while the supply lasts. The items do not have to be purchased all at one time. I will keep track of each persons purchases.  

My next blog will be about Juliana Lion Head jewelry.  Some of these have never been seen before.  Join my email list in my store for previews of upcoming items.