In his book Memoirs of a Fashion Jewelry Manufacturer on page 125 Mr DeLizza says: "The best thing of 1975 was that a company called Bijoux Terner started up business. They were the most wonderful thing that could have happened to our business. Mr. Terner had come up with the concept of local showrooms in major cities, having customers come in with shopping baskets, pick the items they liked, and just check them out. He did not need a sales force as most of the other wholesalers did at that time."
It important to note that this is not the same business model that Bijoux Terner used in later years after D&E was out of business. That model was started in 1997 and was $10 for all items with kiosks in the airports and later in cruise ships and casinos. You will notice the price tags on the Bijoux Terner that D&E made was much more expensive than that. There are price tags on the jewelry from Mr DeLizza that are well over $100. In todays money $100 would be over $475. The variety of jewelry they sold to Bijoux Terner was fabulous. From the beaded set shown first, to the HUGE orange dangle earrings (at almost 4 inches long), to the more familiar all rhinestone earrings shown last. But those earrings are also a little unusual in their size at over 2 inches across.
These designs shown here and many more can be purchased in my store: https://www.ourvintagerosejewelry.com/shop/MrDeLizza/18.
Jan
also included with
the jewelry some signed Thank You cards for jewelry purchasers. These
cards are hand signed by Mr DeLizza. I have a limited amount of them.
For each person that
purchases 10 items, or a total purchase value of $400 I will send one
of these Thank You notes, while the supply lasts. The items do not have to be purchased all at one time. I will keep track of each persons purchases.
My
next blog will be about Juliana barrettes. Some of these
have never been seen before. Join my email list in my store for previews of upcoming items.
Saturday, May 30, 2020
Wednesday, May 27, 2020
Juliana Enamel Jewelry
Cream and Brown Brooch |
Yellow, Green & Red Heart |
Cream with Rhinestones Flower |
Jan also included with the jewelry some signed Thank You cards for jewelry purchasers. These cards are hand signed by Mr DeLizza. I have a limited amount of them. For each person that purchases 10 items, or a total purchase value of $400 I will send one of these Thank You notes, while the supply lasts. The items do not have to be purchased all at one time. I will keep track of each persons purchases.
My next blog will be about Juliana for Bijoux Terner jewelry. Some of these have never been seen before. Join my email list in my store for previews of upcoming items.
Saturday, May 23, 2020
Juliana for Les Bernard Jewelry
Leaf and Acorn Set |
Mr DeLizza's book 131 (1975) |
These designs shown here and many more can be purchased in my store: https://www.ourvintagerosejewelry.com/shop/MrDeLizza/18.
Metal Rhinestones |
My next blog will be about Juliana enamel jewelry. Some of these have never been seen before. Join my email list in my store for previews of upcoming items.
Wednesday, May 20, 2020
Juliana Colorful Rhinestone Jewelry
Clear and Blue Chapel Cap |
He then says that in the 1982 time frame rhinestones started to make a come back and many old time customers came back. However finding interesting rhinestones to work with was harder. These rhinestone pieces span the full time period of Juliana Jewelry.
Red and Clear Guitar |
These designs shown here and many more can be purchased in my store: https://www.ourvintagerosejewelry.com/shop/MrDeLizza/18.
Jan also included with the jewelry some signed Thank You cards for jewelry purchasers. These cards are hand signed by Mr DeLizza. I have a limited amount of them. For each person that purchases 10 items, or a total purchase value of $400 I will send one of these Thank You notes, while the supply lasts. The items do not have to be purchased all at one time. I will keep track of each persons purchases.
Vitrail (Watermelon) Set |
My next blog will be about Juliana for Les Bernard jewelry. Some of these have never been seen before. Join my email list in my store for previews of upcoming items.
Saturday, May 16, 2020
JudyJudyJudy by Juliana Jewelry From Mr DeLizza's Collection
Cameo Necklace |
Colorful Set |
Heralding Style Set |
Jan also included with the jewelry some signed Thank You cards for jewelry purchasers. These cards are hand signed by Mr DeLizza. I have a limited amount of them. For each person that purchases 10 items, or a total purchase value of $400 I will send one of these Thank You notes, while the supply lasts. The items do not have to be purchased all at one time. I will keep track of each persons purchases.
My next blog will be about Rhinestones! Some of these have never been seen before. Join my email list in my store for previews of upcoming items.
Tuesday, May 12, 2020
Juliana Sea Life Jewelry from Mr DeLizza's Collection
Sea Life Caged Rhinestones and Cabochons |
Starfish Necklace |
These designs shown here and many more can be purchased in my store: https://www.ourvintagerosejewelry.com/shop/MrDeLizza/18.
Sea Life Charm Necklace |
My next blog will be about the JudyJudyJudy line which was a line of jewelry named after and designed by his daughter Judy. Some of these have never been seen before. Join my email list in my store for previews of upcoming items.
Saturday, May 9, 2020
Juliana Heat Formed Plastic Jewelry from Mr DeLizza's Collection
In the 1971-1973 Chapter of Mr DeLizza's book he speaks of a plastics manufacturer, Augie Pisano. He made plastic pieces for the garment industry, belt manufacturers and shoe buckle ornaments sellers. He had two basic colors that he could brush with paint to make other colors. He would heat the shapes of plastic in hot water and then kick out the shapes on foot presses. They did a ton of business together for just a year but unfortunately he died and his widow just could not carry on the business. These are some of the designs they did during this time.
These designs shown here and many more can be purchased in my store: https://www.ourvintagerosejewelry.com/shop/MrDeLizza/18.
Jan also included with the jewelry some signed Thank You cards for jewelry purchasers. These cards are hand signed by Mr DeLizza. I have a limited amount of them. For each person that purchases 10 items, or a total purchase value of $400 I will send one of these Thank You notes, while the supply lasts. The items do not have to be purchased all at one time. I will keep track of each persons purchases.
My next blog will be about Sea Life designs. Some of these have never been seen before. Join my email list in my store for previews of upcoming items.
Wednesday, May 6, 2020
Juliana Ball and Other Chaining From Mr DeLizza's Collection
Millefiori Ball Chain Set |
Ball chain designs were a staple for Juliana (DeLizza and Elster) starting in 1970. As Mr DeLizza says in his book on page 96. "We used a tremendous amount of ball chain". On the next page he then tells a funny story about getting a large amount of ball chain from someone who was trying to get rid of it. Mr DeLizza did not let him know he was using so much if it and really wanted it so got a very good deal on it. In this factory group I have also included designs using other types of chains including dot dash chain, and curb chain.
Red/Gold Stone Ball Chain Set |
This factory grouping contains many items I had never seen before. Some of my favorites are the fabulous ball chain and bead millefiori set. The wonderful large red/gold stone set with accenting small ball chain and the adorable rhinestone bee ball chain bracelet and earring set.
Ball Chain Bee Set |
Jan also included with the jewelry some signed Thank You cards for jewelry purchasers. These cards are hand signed by Mr DeLizza. I have a limited amount of them. For each person that purchases 10 items, or a total purchase value of $400 I will send one of these Thank You notes, while the supply lasts. The items do not have to be purchased all at one time. I will keep track of each persons purchases.
My next blog will be about heat formed plastic designs. Some of these have never been seen before. Join my email list in my store for previews of upcoming items.
Saturday, May 2, 2020
Juliana Elephant Jewelry From Mr DeLizza's Collection
Elephant with a Spur |
Elephant Only |
No Elephant |
Elephant with a Cross |
Jan also included with the jewelry some signed Thank You cards for the purchase of the jewelry. These cards are hand signed by Mr DeLizza. I have a limited amount of them. For each person that purchases 10 items, or a total purchase value of $400 I will send one of these Thank You notes, while the supply lasts. The items do not have to be purchased all at one time. I will keep track of each persons purchases.
My next blog will be about ball and other chaining designs. Some of these have never been seen before. Be sure to sign up here in the blog for notifications when the next blog comes out.
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