Wednesday, May 20, 2020

Juliana Colorful Rhinestone Jewelry

Clear and Blue Chapel Cap
In Mr. DeLizza's collection was quite a bit of rhinestone forward jewelry.  That is not surprising as Juliana was always a rhinestone based company.  In his book Mr. DeLizza talks about how in 1967-1968 time frame the look was getting away from big glitzy rhinestone designs.  He said that the company worked on trying to incorporate stones in a way that customers would be drawn to. He felt they did a great job but it was never as well received from his traditional clients has he had hoped.  They did find new customers for these new lines. 

He then says that in the 1982 time frame rhinestones started to make a come back and many old time customers came back.  However finding interesting rhinestones to work with was harder.  These rhinestone pieces span the full time period of Juliana Jewelry.
Red and Clear Guitar

These designs shown here and many more can be purchased in my store: https://www.ourvintagerosejewelry.com/shop/MrDeLizza/18.
 
Jan also included with the jewelry some signed Thank You cards for jewelry purchasers.  These cards are hand signed by Mr DeLizza.  I have a limited amount of them.  For each person that purchases 10 items, or a total purchase value of $400 I will send one of these Thank You notes, while the supply lasts. The items do not have to be purchased all at one time. I will keep track of each persons purchases.
Vitrail (Watermelon) Set
 
My next blog will be about Juliana for Les Bernard jewelry.  Some of these have never been seen before.  Join my email list in my store for previews of upcoming items.