In his book Memoirs of a Fashion Jewelry Manufacturer on page 125 Mr DeLizza says: "The best thing of 1975 was that a company called Bijoux Terner started up business. They were the most wonderful thing that could have happened to our business. Mr. Terner had come up with the concept of local showrooms in major cities, having customers come in with shopping baskets, pick the items they liked, and just check them out. He did not need a sales force as most of the other wholesalers did at that time." 
It important to note that this is not the same business model that Bijoux Terner used in later years after D&E was out of business. That model was started in 1997 and was $10 for all items with kiosks in the airports and later in cruise ships and casinos. You will notice the price tags on the Bijoux Terner that D&E made was much more expensive than that. There are price tags on the jewelry from Mr DeLizza that are well over $100. In todays money $100 would be over $475. The variety of jewelry they sold to Bijoux Terner was fabulous. From the beaded set shown first, to the HUGE orange dangle earrings (at almost 4 inches long), to the more familiar all rhinestone earrings shown last. But those earrings are also a little unusual in their size at over 2 inches across.These designs shown here and many more can be purchased in my store: https://www.ourvintagerosejewelry.com/shop/MrDeLizza/18.
Jan
also included with
the jewelry some signed Thank You cards for jewelry purchasers. These
cards are hand signed by Mr DeLizza. I have a limited amount of them.
For each person that
purchases 10 items, or a total purchase value of $400 I will send one
of these Thank You notes, while the supply lasts. The items do not have to be purchased all at one time. I will keep track of each persons purchases. My next blog will be about Juliana barrettes. Some of these have never been seen before. Join my email list in my store for previews of upcoming items.
